Fraserburgh bar’s social network award

Fraserburgh’s Cheers Cafe Bar & Tavern were celebrating this week as recipients of the Scottish Bar and Pub Awards for their popular social media site.

The ceremony, which took place at the Hilton in Glasgow, was hosted by comedian Craig Hill and honoured the best in the Scottish pub industry.

The Social Media Award was added to the long list of accolades Cheers has already received over the years.

Cheers’ owner Dennis Forsyth said the keep to their online success was maintaining an active presence.

“We are very pro active, we have so much going on that we have to put up 14 to 20 posts a day.”

He said that, as part of social media training course he attended, putting up one post a day was conventional wisdom - something he clearly disagrees with.

Forsyth, who will be celebrating the bar’s 10th year anniversary in November, said that the bar is proud to put North East’s pub scene on the map.

“We were glad to be down in Glasgow representing Aberdeenshire.”

The Cheers Facebook page has over 4000 likes; the amount of users who follow the bar’s social media site.

Forsyth praised the how interactive the site allows them to be.

“We have fantastic followers on Facebook. At night we’ll take loads of photos of customers and put it on the site, and many of them choose to use it as their profile pictures.”

He added that it was particularly impressive for a bar “from such a small town” to have as many followers.

Among its accolades, Cheers won a Scottish Thistle Award, an award ceremony organised by Visit Scotland, for Friendliest Pub/Bar earlier in this year.