Another award test for Cheers Cafe Bar

One Aberdeenshire licensee has made it through to the semi-finals of the prestigious BII (British Institute of Innkeeping) Licensee of the Year Award.

Dennis Forsyth, licensee at the Cheers Café Bar & Tavern in Fraserburgh is one of twelve pub licensees from across the UK who have each fought off tough competition to gain a place in the penultimate stage of the national competition.

The dozen semi-finalists will now be subject to a further round of gruelling examination and BII judges will be looking to short-list those licensees who demonstrate genuine passion, outstanding drive and the highest level of professionalism.

In the final round, the best of the best will be scrutinised in front of a panel of nine judges before the overall winner is selected and announced at the BII Annual Lunch in central London on May 14th.

BII Chief Executive Tim Hulme, said: “Sponsored by our partners Britvic, the BII Licensee of the Year Award is the ultimate accolade in the licensed trade. The award not only recognises their contribution to the industry but their personal qualities and attributes as well.

“Entrants face a particularly robust process and are required to demonstrate an on-going commitment to raising standards, innovation and an in-depth understanding of the industry. Importantly, all short-listed entrants benefit significantly from the mentoring they receive during the judging process.

“This year saw an exceptionally high standard of entrant and among the highest number of applicants since the award was launched 28 years ago.

“Over the years, the BII has proudly watched as many of the previous winners have excelled in their particular area of work and I expect this year to be no different.”