The boost to the local economy when Scotland’s largest one day food festival takes place this Saturday is estimated to exceed £1 million.
Now with over 12,000 visitors, Taste of Grampian was initially designed as an event to stimulate the local food economy. Last year 46% of standholders reported higher than expected sales with many companies using it as a platform to promote new products and 94% wished to rebook following the successful day they had in 2013.
Food and drink is an important sector to the local economy contributing to 14% of Scotland’s total agricultural output and over a quarter of Scotland’s total food and drink exports. As the region is also home to the UK’s largest white fish landing port in Peterhead and Europe’s largest shellfish port in Fraserburgh – together accounting for over 40% of all Scottish fish landings, it seemed only fitting that Taste of Grampian will for the second year running, showcase the Seafood Pavilion. With a magnificent seafood display as the centerpiece, there will be a number of seafood cookery demonstrations using fish landed within 24 hours of the show. Last year, one Fraserburgh fishmonger even despatched a van on an 80 mile round trip just to restock.
Town and Country Apartments have taken the title sponsorship. Their Business Development Manager, Richard Booth replied “I have attended every Taste of Grampian event for the last 14 years and love it. We are a local growing business and are passionate about supporting other local businesses in Grampian. We also give all our guests a welcome grocery pack and always use local suppliers therefore promoting short food miles and showcasing the best of food that is on our doorstep to our visitors.”