High spirits for BrewDog with launch of new product

WattDickie will be sold in 6cl bottles and will retail at �2.99.
WattDickie will be sold in 6cl bottles and will retail at �2.99.

BrewDog have lifted the curtain on its newest project, a ground-breaking, new style of spirit which has been given the name WattDickie.

The offspring of a radical brewing and ice-distillation process, held secret until its patent is approved, the new 35% ABV spirit, created using an IPA style beer, has been given its first public outing today at BrewDog’s speakeasy Underdog. The initial batch of WattDickie will be available in the 12 BrewDog bars and at the brewery’s online store later this month.

Following the success of high ABV beers from BrewDog, including Tactical Nuclear Penguin, Sink the Bismarck! and the 55% ABV The End of History – served from bottles made of dead squirrels – co-founder at BrewDog, Martin Dickie began plotting the creation of a new type of spirit created from
beer.

Following years of development, the invention of bespoke distillation equipment and the gradual creation of the perfect style and formula, WattDickie is the first product from the brewery that the founders do not regard as ‘beer’.

“What we have here is not beer, but its alter-ego. This is Mr Hyde. This is the shiver down the spine of the grease-slick ad-man relying on people lapping up the ‘same-old, same-old’ from their sticky bottles of snake oil. This is a drink brewed by the misfits, for the misfits. It’s a beautiful, absurd experiment,” said co-creator of the beverage, Martin Dickie.