Visitors ‘fall’ for City and Shire this autumn

Autumnal short breaks and holidays in Aberdeen City and Shire are being promoted as part of the national tourism organisation’s latest seasonal push.

A promotional destination teaser entitled Explore Scotland - We’ll point you in the right direction has been developed in partnership with Aberdeen City and Aberdeenshire councils.

It highlights the area’s natural beauty, offering ideas of things to see and do, and is being sent to 50,000 homes, targeting people who live in Scotland and Northern England.

History and heritage, high quality food and drink - with a strong focus on local produce - are also mentioned in the colourful insert, which is part of VisitScotland’s Surprise Yourself campaign.

The promotion also features the region’s unique culture and, in the run-up to The Year of Natural Scotland in 2013, focuses on wildlife-watching and the natural environment.

The region has a number of key attractions for visitors, including Scotland’s Castle Trail, a stunning natural environment, opportunities to get close to wildlife, activities such as golf and skiing, and the strong cultural heritage.

The VisitScotland promotion encourages people to order a destination guide, search for more information on www.visitscotland.com/explore and choose from the special offers now available.

A print media, advertising and radio campaign pushing people to visit Aberdeen City and Shire is also underway.

The Explore Scotland campaign will also be discussed at an upcoming VisitScotland tourism industry event, being held at Fyvie Castle in Aberdeenshire, on October 11, 2012. Visit http://aberdeencityandshire.eventbrite.com/ for the full agenda and to register for the free event.

Provost of Aberdeenshire, Jill Webster, said: “Aberdeenshire is an all-year-round destination with loads to see and do, whatever the weather.”