Industry leaders in the north-east of Scotland are taking the lead in making the region one of the most welcoming visitor destinations in Scotland.
Tourism organisations are working together to achieve WorldHost Recognised Destination status for Aberdeen City and Shire – a nationally-recognised badge of excellence for customer service.
North-east leaders gave their support to the initiative by taking part in a WorldHost Customer Service training programme recently.
Achieving WorldHost Recognised Destination Status will demonstrate the region’s commitment to providing the very best service to visitors, enhance the quality of the visitor experience and promote a sense of pride across local communities and businesses.
Good progress is already being made towards achieving the prestigious status, with nearly 800 frontline staff already having participated in the WorldHost training and more than 40 companies achieving WorldHost Recognised Business status.
The training, provided by DM Training, was held at Aberdeenshire Council headquarters Woodhill House.
Tourism Partnership Manager, Elaine Booth, said: “By taking part in the training, our tourism leaders are showing their commitment to achieving WorldHost Recognised Destination Status and improving the experience for visitors to the north-east.”