The Scottish Government’s PlayTalkRead campaign is encouraging parents to play, talk and read with their little ones this summer.
The summer activity builds on the campaign’s success in recent years and is part of the Scottish Government’s focus on the early years of children’s lives.
Minister for Children and Young People, Aileen Campbell said: “Play is about having fun but it’s also fundamental to our children’s positive development. The PlayTalkRead summer campaign aims to help parents stimulate their children from birth through low-cost, fun activities. Families could take inspiration from the World Cup and PlayTalkRead’s new football-themed ‘30 things to do before you’re 3’ list – such as kicking a ball at the park, playing keepy-uppy in the garden or rolling a ball along the floor with your baby.
“The new advert is also a way of saying thanks to parents and carers across Scotland for investing time with their wee ones, and encouraging them to keep it up.
“I’d like to say thanks to my dad for encouraging me to be an active youngster and also for getting me into football – including supporting St Johnstone, who we both watched win the Scottish Cup this year! I would encourage mums and dads to get involved and share what they’d like to thank their parents for on PlayTalkRead’s Twitter or Facebook.”