Aberdeen City Council and Aberdeenshire Council have joined forces with the metal industry and Zero Waste Scotland to boost recycling rates for metal packaging.
The local authorities are taking part in the Metal Matters campaign, which is designed to support councils which offer a kerbside recycling collection by encouraging residents to make full use of their local service.
Drink cans, food tins, pet food tins, empty aerosols, aluminium foil, foil trays and sweet tins can all be discarded in the authorities’ kerbside black boxes.
The average household uses around 600 food and drink cans, 280 foil trays, 27 aerosols and dozens of metres of household foil every year. Although all these items can be recycled using the black box, statistics show that less than half are being recovered,meaning valuable materials are being lost to landfill.
The eight-week campaign will see leaflets sent to households across Aberdeen and Aberdeenshire. Radio and newspaper advertisements will also be used to help spread the message. Waste collection vehicles in both local authority areas will also carry the ‘Make Your Metals Matter’ message and town centre road-shows will be held to provide residents with more information about the campaign.
The Aberdeen City and Aberdeenshire campaign is being part-funded by Zero Waste Scotland and the Metal Matters programme, which is a partnership made up of the UK’s leading producers, users and recyclers of metal packaging.
Zero Waste Scotland Director Iain Gulland said: “Recycling metal is a perfect example of the benefits to be gained by treating our waste as a resource. Rather than sending our used drinks cans and food containers to landfill, by taking a simple step to separate it into a different bin for kerbside recycling, waste is transformed into another valuable item. Not only is this better for the environment, recycling also has the potential to boost Scotland’s economy by millions of pounds.