More than 70 per cent of drivers in Scotland admit to taking risks whilst driving, , according to research carried out by the Scottish Government as it launches a new campaign.
Among the risks Scottish drivers admit to taking are phoning or texting while driving and driving too fast for road conditions.
Statistics show that three out of four road fatalities occur on Scotland’s country roads resulting in an average of 190 deaths per year.
A series of new adverts is being shown across Scotland from March 2, 2012 as part of the campaign.
June Ross from Alford in Aberdeenshire lost her son Ian Buchanan in a country road accident two days before his 23rd birthday. He was a passenger in a car travelling on the B993 Kemnay to Monymusk road when the driver lost control and they were hit by an oncoming vehicle.
June, who set up a support group called Don’t You Forget About Me (DYFAM) to help other families affected by road traffic accidents, said:
“Too many lives are lost on country roads, including my son’s, which is why I’m supporting this campaign and the message it’s sending out. My son Ian was the passenger in his friend’s car, and although speed was a factor in his death, distraction may also have contributed to the accident.
“DYFAM was set up in memory of Ian, to help support people who have been affected by road accidents. I’m proud his legacy continues to make a difference to other people, and hopefully my support of this national campaign will go some way to preventing similar accidents and ultimately saving lives in the future.”