BrewDog takes aim at Russia’s anti-gay laws

James Watt with a box of BrewDog's protest beer, 'Hello My Name is Vladmir'.
James Watt with a box of BrewDog's protest beer, 'Hello My Name is Vladmir'.

BrewDog has unveiled the world’s first protest beer, ‘Hello My Name is Vladimir’, to coincide with the Winter Olympics in Sochi.

Produced to ridicule the Russian President’s anti-gay legislation, which bans ‘homosexual propaganda’ and gay pride demonstrations, the beer label features a picture of Putin wearing makeup and the incendiary slogan ‘not for gays’.

A case of the beers has been sent to the Kremlin in time for the beginning of the Winter Olympics and profits will go to charity organisations promoting equal rights in Russia.

Commenting, BrewDog co-founder James Watt said: “We sincerely hope that when Vladimir Putin is tired from a busy day riding horses with his top off, grappling with burly men on the Judo mat or fishing in his Speedos, he reclines on a velvet chaise longue and has one of his handsome helpers wet his whistle with a glass of Hello My Name is Vladimir.

“As Hello My Name is Vladimir is clearly marked ‘not for gays’ we should bypass the legislation introduced by Putin outlawing supposed ‘homosexual propaganda’, so Vlad shouldn’t have an issue with it.”

“It’s been our mission at BrewDog to upend the status quo in whatever form it occurs. Whether it’s the stranglehold the mega brewers have had on beer production in Europe over the last 50 years, or in the case of Russia, the sick legislation that discriminates against millions of its citizens.

“Our core beliefs of freedom, integrity and passion drive all our actions. Since we started in 2007, we’ve always striven to strike fear at the heart of the gatekeepers and establishment, the launch of Hello My Name is Vladimir is simply a continuation of that tradition.”

For more details visit: www.digitalnewsroom.co.uk/brewdog/hello-my-name-is-vladimir