BrewDog to star on the Beeb

BrewDog co-founders James Watt and Martin Dickie
BrewDog co-founders James Watt and Martin Dickie

Aberdeenshire success story BrewDog is set to feature on TV as part of a new BBC series which puts the employees in charge of recruitment.

The beer brewers will appear in the three-part series ‘Who’s the Boss?’, and BrewDog’s employees will get the chance to choose a new regional manager, taking the decision out of the hands of bosses Martin Dickie and James Watt.

The regional manager hopefuls will not realise that employees will be watching them behind mirrors, and that it will be them that decide who is hired.

BrewDog will star in the last of the three episodes, and will air in the Spring.

Preceding them in the series will be national fruit and vegetable supplier Reynolds and Preston-based fine chocolate manufacturers Beech’s.

Employee turnover nationally has been blamed on poor recruitment choices in 80% of cases and the companies will seek to find out if collaborative hiring could find the right person for the job.

Commissioning editor for the upcoming series, Rachel Ashdown, said: “Who’s the Boss? is a revealing insight into how three very different companies deal with an innovative form of recruitment and what happens when the power shifts in the workplace.”

BrewDog started from humble beginnings in 2007 when Martin Dickie and James Watt started brewing their own beers in Fraserburgh and selling at markets.

They have since moved to a brewery in Ellon and are sold world-wide, with bars across the country.

There are also bars internationally: Barcelona, Hong Kong, Sao Paulo and Brussels among others have pubs with the north-east brand.