Ex-Broch firm BrewDog opens bar in Florence

BrewDog has opened its newest bar in Florence.
BrewDog has opened its newest bar in Florence.

Scotland’s largest independent brewery and former Fraserburgh firm, BrewDog, has officially opened the doors to its new bar in Florence.

BrewDog opened the establishment on June 26, its first craft beer bar in Italy and 19th worldwide.

The new bar is BrewDog’s fourth international bar launch of 2014, following openings in São Paulo, Tokyo and Gothenburg - and the brewery has further plans to open bars in Rome and Bologna later this year.

BrewDog Florence, which has capacity for 70 people over two floors, is housed in an historical building once owned by the famous Medici family during the Renaissance era.

The bar will feature 12 beers on tap, as well as BrewDog’s Hopinator, a device that infuses extra hops and flavours to beers at the point of serve.

Florence will also showcase the best craft beers from breweries in Italy and around the world.

BrewDog co-founder James Watt commented: “Italy is currently going through a craft beer renaissance. Although generally more famed for its winemaking than its brewing, there are now over 500 microbreweries in the country.

“We have seen a huge surge in demand for our beers from Italian drinkers via our online store, so we felt it was only right to shorten the distance between Italian craft beer fans and the beer they so crave by opening a bar there.

“What better city than the birthplace of the Italian renaissance itself - Florence.”

More information can be found at brewdog.com