Aberdeen’s only micro-brewery launches to take on national craft beer market

Pictured, left to right, are David McHardy, Operations Director, Dave Grant, Managing Director and Business Development Manager, Louise Grant.
Pictured, left to right, are David McHardy, Operations Director, Dave Grant, Managing Director and Business Development Manager, Louise Grant.

The only micro-brewery in Aberdeen has officially launched following a six figure investment into its new headquarters.

Fierce Beer Ltd was established in April 2016, with £250,000 of investment into the new brewery premises and equipment using the owner’s redundancy pay offs, as well as some initial help from a few small investors.

Originally a home-brew sized business operating from Great Western road last year selling products to local craft beer bars, Fierce Beer is now located at its micro-brewery site in Kirkhill Industrial Estate in Dyce, Aberdeen. It boasts eight beers within its core range that can be found in bars across the UK from John O’Groats to London.

Set up by owners, Dave Grant, managing director, and David McHardy, operations director, the micro-brewery, which only started brewing two months ago, has already produced over 20,000 litres of beer.

The company recently decided to lease the premises next door due to further expansion, with plans to open an off-sales bottle shop, offer tasting tours, and provide extra storage space to store barrel-aged beers.

The brewery boasts a new stainless steel brewing setup, six fermenting tanks, and an in-house bottling and labelling machine. Some of the beer names include Ginja Ninja, Cranachan Killer, Dirty Sanchez as well as its latest brew to launch mid July, Fuego Feroz - a spiced pale ale with habanero chilli and fresh lime.

Managing director of Fierce Beer, Dave Grant, said: “We are delighted to have made this push into the brewing industry and have invested a lot of time and money into the brewery to ensure the highest quality of produce is used when creating our beers. Fierce is all about the flavour and we’re really looking to excite people’s palettes with our new brews. Our beers have been very popular and I think food and drink enthusiasts will really enjoy how different they are.

“We called the company Fierce Beer because we want the tastes to be in your face. If it’s a raspberry beer, we want you to taste the raspberry, and I truly think we’ve got something completely different to what’s available on the market at the moment.”

David McHardy, Operations Director of Fierce Beer, added: “We have both been passionate about brewing ever since we purchased our first home brewing kits a few years ago. When I met Dave on a brewing course in England it was clear to me then that we would be working in the brewing industry together very soon.

“Launching Fierce to the public has been extremely exciting, and we carried out a lot of research initially, investigating the best local ingredients and the most effective way to bottle our beers, all of which has been really important. We have managed to gain the support of a number of larger craft beer breweries and businesses which has been incredible, and I am looking forward to seeing how the company progresses over the next few months.”

Fierce Beer, which is the only registered brewery in Aberdeen, has also been voted the best brewery in Scotland for the past two months on Untappd, an app craft beer enthusiasts use to rate beers.