Ancestral tourism workshop set to enhance business profile

Aberdeen and North East Scotland Ancestral Tourism Partnership will host a free all day workshop on ancestral tourism on Thursday, March 15, 2012, at the Kintore Arms Hotel, Inverurie.

The workshop is aimed at stakeholders across the tourism sector that will see this as an exciting opportunity to enhance their business profile and look for opportunities to work with Aberdeen and North East Scotland Ancestral Tourism Partnership, by raising awareness of the economic potential of ancestral tourism for the North East of Scotland. It is also aimed at establishing further partnerships for future joint working.

Guest speakers for the event include author and broadcaster Nick Barratt from BBC TV’s “Who Do You Think You Are?” and Gillian Swan, ancestral marketing manager from VisitScotland, and will also include local case study presentations.

Statistics show that globally there are 50 million people of Scottish descent and that ancestral tourists spend more and stay longer than other tourists.

The most recent figures collated by VisitScotland show that approximately 100,000 visits annually are motivated by ancestry and that these generated approximately £75 million to Scotland’s economy each year.

Aberdeenshire Council’s Head of Economic Development, Belinda Miller, said of the event:

“This is a great opportunity for businesses involved in the tourism industry to discover how promoting ancestral tourism can boost their business. With such fantastic ancestral records available in our area I would encourage any interested business to attend this free workshop.”

Meahwile, Phil Astley, City Archivist and Chairman of Aberdeen and North East Scotland Ancestral Tourism Partnership added:

“With the second Year of Homecoming in 2014 only two years away, the workshop presents a fantastic opportunity to build partnerships to ensure the full economic potential of ancestral tourism can be realised for the North East of Scotland.”

Interested parties for the event can find further information on the workshop by contacting the partnership by email or telephone at or calling 01224 522116. To register for the event, please visit

North East Scotland Roots website also has information on how to best trace your own family roots, offering useful links and advice that, while aimed at tourists, can be used by the general public.

The website also features a ‘what’s on’ page, giving the dates of upcoming events to those interested in learning more about their ancestry.

The event is supported by the European Regional Development Fund.