The Discover Fraserburgh Tourism Group, headed by Lynda MacGuigan (Lighthouse Museum) and Carole Short (Down on the Farm), have been busy over the winter.
Having secured a grant from the Aberdeen Regeneration Fund, the group engaged north-east companies hedley enterprises, Purple Creative Design and MM Copywriting Services to realise their vision and help put the Fraserburgh area firmly back on the tourist map.
Their work – to be launched on Monday, March 27 - includes a new logo for the area, a new website (www.discoverfraserburgh.com), printed material and Social Media Channels including Facebook and Twitter.
The DFT Group is made up of people from the Fraserburgh Area who are already heavily involved in the tourist industry,
It boasts experienced members active in tourism and holiday provision such as Lynn and Bill Pitt (Mill of Nethermill Holidays) whose self-catering accommodation recently won Scotland’s Best Accommodation Provider 2017 at a glittering ceremony the Scottish Thistle Awards in Edinburgh.
With such expertise, the group understand what visitors are really looking for when they come to Fraserburgh – something ‘undiscovered!
With no distilleries and not very much tartan in the area, the group aims to emphasise the character of the local people of Fraserburgh, the reality of a life on the sea and the untouched nature of the coastline, the skyline and farmlands inland.
The group has brought in real-life local heroes like Vic Sutherland from the Lifeboat Station to assist with promotion
It has also compiled its own personal favourite tours in and around the area, to extend a truly personal welcome to holiday-makers.
Local businesses have the opportunity to sign up and to be featured on the site as the season gets underway.
For more information, contact Lynda MacGuigan (01346) firstname.lastname@example.org