Council not ‘app-y with MiFraserburgh

The Council Chambers on Saltoun Square, Fraserburgh.
The Council Chambers on Saltoun Square, Fraserburgh.

Aberdeenshire Council has discontinued funding for a digital app which allowed Broch shops and businesses to promote themselves online.

MiFraserburgh was a free for download app developed by Perth firm Miconex Ltd which was given £15,000 as part of the Fraserburgh Regeneration Project.

Charles Buchan, Councillor for Fraserburgh and District, said: “Regeneration is not just about the built environment, sport, and health, but also about self - confidence, and economic activity.

“The industrialists, traders, and business people will play a huge part in the success strategy.

“The Mi-Fraserburgh project hasn’t fulfilled the digital needs of the business community, and has been dropped, thus freeing up £15000 to invest in other projects.”

The MiFraserburgh app struggled as it failed to encourage enough business in the town to sign up to it however Councillor Buchan hopes that some of the £15,000 can be used to fund another digital platform.

He said: “I have asked the council to find an alternative digital platform.

“It would be good if we could think up some way garnering interest for business in the town.”

The Councillor believes that the best way to do this is through Facebook and other online media.

Belinda Miller, Head of Economic Development, said: ““The smartphone app was just one of a range of initiatives to support Fraserburgh town centre and we found it did not have the traction with businesses that could be expected.

“Digital connectivity however remains vitally important for businesses to stay ahead of increasing digital competition and we will now consider alternative ways to help businesses create and develop their online presence.”

Part of the problem for Miconex in promoting MiFraserbugh appears to be there difficulty in recruiting and retaining a local digital ambassador.