Fraserburgh Area Tourism Group held it first members and open evening meeting on Tuesday, March 24.
David Wright, Aberdeenshire Council’s Industry Support Executive, set out a challenge to the Fraserburgh Area Tourism Group to get WorldHost Destination Status for the AB43 postcode area.Tou
I know that the people and tourism businesses of the Fraserburgh area will rise to this challengeMike Chandler
Mr Wright said it is the aim of Aberdeenshire Council to get WorldHost Destination Status for the whole of Aberdeenshire, and that he wanted the Fraserburgh area to play its part in achieving this.
WorldHost is an internationally recognised customer service training course that is aimed specifically at the tourism industry. It was created for the winter Olympics in Vancouver and used to train staff and volunteers at the London Olympics and the Commonwealth Games in Glasgow.
To achieve this status, 25% of tourism businesses in the area have to have the WorldHost business status.
In Fraserburgh, that means getting at least 12 businesses to put half of their customer facing employees through a WorldHost training course.
The training course costs £80 but there is a Government scheme that will enable all tourism businesses in the Fraserburgh area to receive a 50% subsidy.
The courses are usually held in Aberdeen or Inverurie but if there is sufficient demand the courses could be held in Fraserburgh.
The meeting heard that businesses which put staff through the training programme get more repeat customers and were more likely to be recommended to others, leading to better profits.
Additional benefits include increased staff motivation, staff are empowered to deliver high quality service and positive PR opportunities. And there are many positive benefits for a destination with WorldHost status.
Mike Chandler, chair of Fraserburgh Area Tourism Group, said: “I know that the people and tourism businesses of the Fraserburgh area will rise to this challence and make Fraserburgh Area a WorldHost destination which will increase the number of visitors to the area giving a boost to the local economy.”
The Fraserburgh Area Tourism Group committee meets on April 8 to map out its approach to meeting the WorldHost challenge. Anyone wishing to participate can contact Mike Chandler through the group’s Facebook page or by email: firstname.lastname@example.org