New film highlights sustainability of Scottish-caught haddock

A new video charting the journey of North Sea haddock from sea to plate has been produced by the Scottish Whitefish Producers’ Association to highlight the sustainability of the fishery and the high quality of the catch.

The SWFPA, which is a constituent member of the Scottish Fishermen’s Federation, produced the short film – ‘Sea to Plate’ - to explain to consumers how Scottish haddock is caught, landed, processed and delivered to the end customer.

The Scottish North Sea haddock fishery holds the prestigious Marine Stewardship Council eco-label for its sustainability and the responsible fishing methods utilised. The film follows the journey of the haddock from being caught by the North Sea trawler Budding Rose through to being landed at Peterhead market, processed in Aberdeen by Couper Seafoods, and then finally served up at the Bay Fish and Chips shop in nearby Stonehaven.

The video can be viewed at