It’s been almost a year and a half since Scottish Water launched its national campaign to urge customers to help keep the water cycle running and put an end to the high number of blockages caused by people putting the wrong things down their sinks and toilets.
Approximately 37,000 blockages in Scotland’s drains and sewer network last year were attended by Scottish Water and around 80 per cent of these are caused by people putting the wrong things down their sinks and toilets.
Bathroom waste items such as personal cleansing and baby wipes, cotton buds and nappies being flushed down toilets, coupled with cooking fat, oils and grease poured down the kitchen sink, can collect and create a blockage of material and solidified fat.
This can’t break down easily like toilet paper and collects in large clumps beneath Scotland’s streets leading to the misery of flooding of properties across the country, leaving householders and communities with the hassle and expense of repairing damaged property and sometimes resulting in pollution to local rivers and burns.
This phase of the campaign sees the utility targeting the message at customers in Inverness, Dingwall and Thurso. These locations will provide a hub for the campaign in the Highlands and have been selected as key areas that are amongst some of the worst in Scotland for blocked pipes.
Scottish Water have previously run campaigns in the other identified blockage hotspots of Dunfermline, Hamilton, Dumfries and Stirling where we have been seeing a significant drop in the number of customers contacting us about blockages caused by wipes.
Monday February 16 marks the beginning of our seven-week national TV , radio and digital advertising campaign, backed by the regional campaigns, and our very own Customer Contact Centre worker, Claire Wilson, has a starring role as ‘the voice’ of Scottish Water.
Customers can learn more and how they can save their drains and the local environment at www.scottishwater.co.uk/cycle.