Council set for social media event

Aberdeenshire Council is joining forces with local authorities across Scotland for the second time to encourage local residents to engage with them via social media.

‘Twitter 24’ is a national social media event which, last year, saw 28 Scottish councils tweeting around the clock in a bid to give residents an insight into a day in the life of a local

The initiative aims to raise awareness about the breadth and complexity of services offered by councils, while allowing residents to engage directly with council officers.

Employees from across Aberdeenshire Council will take a few seconds out to tweet about their services from the frontline or tweet useful information for residents, allowing the council’s Twitter followers a unique view of the daily scope of activities.

This year’s event will take place from noon on Tuesday, September 18, until noon the following day and residents are being encouraged to join in the debate by using the hashtags #mycouncil #aberdeenshire.

A hashtag is a special character that Twitter uses to collect, spread and organise discussions on various topics.

The council has over 5,000 followers on its main Twitter feed, @aberdeenshire, almost double the number it had at this point last year.

Leader of Aberdeenshire Council Councillor Jim Gifford said: ‘We are always looking for ways to engage with our residents, to let them know about our services and also to find out what they think about local

“The huge growth of our Twitter following in the past year is evidence that more and more of our residents are choosing to engage with us via social media – it is clearly a very important tool to develop and awareness raising events such as Twitter 24 is a great way to do this.”

This is the second year that ‘Twitter 24’ has taken place and participating local authorities hope to build on the success of last year’s campaign.

This year, 31 local authorities have so far confirmed they will take part.

The ‘Twitter 24’ project is coordinated by the National Communications Group in Scotland, who work together to promote local government and share best practice.

The Fraserburgh Herald also has a Twitter profile, from which you can follow updates from the Herald’s website,, and learn about what stories our reporters are working on through the week.

In addition to our Twitter page, the Fraserburgh Herald also maintains a Facebook page, where weekly questions are fielded to readers for their views on local issues.

Links to both the Fraserburgh Herald’s Twitter and Facebook pages can be found at