Aldi's season of goodwill in Aberdeenshire

Around 440,000 meals were donated across the country, including almost 48,000 from Aldi stores in Scotland
Around 440,000 meals were donated across the country, including almost 48,000 from Aldi stores in Scotland

Aldi has once again spread the festive cheer across Aberdeen and Aberdeenshire as the supermarket donated 5,085 meals to people in need this Christmas Eve.

Aldi, which has six stores across Aberdeen and Aberdeenshire, has paired up five stores with local charities and food banks to make the most of the quality unsold fresh food after stores closed on December 24.

Around 440,000 meals were donated across the country, including almost 48,000 from Aldi stores in Scotland, with more than 500 UK charities benefitting from the initiative in total.

This follows on from the successful partnership between Aldi and Neighbourly, a community engagement platform that links businesses to key charitable organisations. The initiative was rolled out to all UK stores earlier this year and Aldi has now paired up 95% with local good causes, that are now collecting surplus food up to five days a week, all year round. The partnership began in April 2019 and has helped Aldi donate over 4 million meals, exceeding their target for the year.

Fritz Walleczek, managing director of Corporate Responsibility at Aldi UK, said: “By donating fresh food such as bread, fruit, vegetables and meat we’ve been able to support charities in providing warm and healthy festive meals this Christmas season.

“The feedback has been overwhelming and we’re delighted that we’ve been able to go above and beyond with our donations once again this year, and reach over 500 charities across the UK.”