The First Minister and a MSP have welcomed figures from a progress report commissioned by Rural Affaris Secretary Richard Lochhead that shows fresh poultry sales in Scotland over the first quarter of 2014 were growing three times faster when compared to England and Wales.
First Minister Alex Salmond and North-east MSP Christian Allard hailed the findings – produced as part of the Scottish Government’s Poultry Plan – that also suggest over 90 per cent of shoppers want Scottish poultry in the big supermarkets.
In recognising the importance of the poultry industry which contributes £118 million to the economy, the Scottish Government launched the Poultry Plan in December 2013. The plan has received the backing of key organisations in the sector and is developing a Scottish poultry brand to cater for the clear demand for Scottish produce.
Commenting, Alex Salmond MSP said: “It is great to see a rise in demand for Scottish poultry, especially following a difficult period for the sector.
“The Scottish Government is committed to supporting and promoting local poultry produce. I believe we will continue to see improvements in production and sales through the implementation of the Poultry Plan.
“I have lobbied Aberdeenshire Council on this point and will continue to do so. Buying local Scottish poultry means great value for customers and suppliers.”
Christian Allard MSP added: “These are very positive signs for the Scottish poultry sector. It is clear from this report that there is significant demand for high-quality Scottish chicken.
“It is an encouraging start and I am sure we can build on this by ensuring more Scottish poultry gets to our supermarkets and catering companies.
“Where there is already a choice, I would encourage everyone to buy local and trust Scottish chicken.”