McInnes backs law to help consumers

North-east Liberal Democrat MSP Alison McInnes has announced her support for a Price Marking Bill tabled by Jo Swinson MP and backed by the consumer organisation

Jo Swinson’s Consumer Information Bill would make supermarkets use clear and simple price labelling to help people save money. Making price labels easier for consumers to understand is one way to keep more money in people’s pockets when they are doing their weekly

The MP said: “The unit price is the price per kg, litre, 100g etc of a product and is provided to help shoppers compare prices between like for like products of different sizes where a direct comparison may not be straightforward. For example, is a 600g jar of mayonnaise for £3.49 better value than a 400g jar for £2.50? With clearer unit pricing the answer would be obvious.”

Mrs McInnes commented: “For a long time now people across the UK have seen the cost of living go up and their budgets go down. With so many people concerned with rising food prices, more and more people are comparing supermarket prices.

“People are more likely to find the best deals when they check per unit price displays and yet half of all people don’t, saying displays are not clear

“I would ask everyone who cares about this issue to visit and sign the pledge. Tweet any bad examples of unit pricing to @whichaction using the hashtag #priceitright.”

Jo Swinson, who is the Liberal Democrat MP for East Dunbartonshire,
added: “People have the right to know exactly what they’re paying for so they have the power to decide what is the best value for money. This is especially important at a time when household budgets are

“I’m calling for clearer and simpler information to be displayed in supermarkets about how much things like fruit and veg, bread or cereal costs. This is a small change which will make a big difference, helping shoppers to compare prices and make informed decisions about where the best prices can be found.”

Jo Swinson MP’s proposed Private Member’s Bill in the House of Commons is due for debate on November 2, 2012.

Those interested in signing the petition can do so by visiting the ‘Which?’ website at