The North-east’s main food and drink festival is getting a new look for 2013.
A seafood pavilion is being added to the Taste of Grampian, which will be held at the Thainstone Centre, Inverurie on June 1.
The event will also feature demonstrations by celebrity chefs Simon Rimmer, who appears on Channel 4’s Sunday Brunch, and Scotland’s own Nick Nairn.
The addition to the festival, which looks to celebrate the richness and diversity of the north-east’s larder, was revealed at a Grampian Food Forum Dining Club event earlier this week.
Taste of Grampian steering group chairman Brian Pack announced Inverurie-based bakers J. G. Ross and its soon-to-launch Pulsetta range of gluten-free bakery products as the event’s headline sponsors.
The pavilion will be used to highlight the important contribution that Grampian’s seafood sector makes to the economy as well as promote the extensive range of fish and shellfish which are landed at towns along the coast and processed here.
Its centrepiece will be a magnificent seafood display which draws its inspiration from the fish counter at top London store Harrods.
Ross director Graeme Ross said the £10million-a-year turnover firm, which employs 320 staff, had invested more than £300,000 to re-open its store in Portsoy to bake the Pulsett products.
The development of the range over the last 18 months represented a very exciting chapter in the history of the firm, which is marking its 50th anniversary.
Mr Ross added: “Pulsetta has been a particularly interesting and rewarding journey. The first products are highly innovative, unique and naturally nutritious. The range will be available shortly from J. G. Ross shops and selected other local retailers and food service outlets in the north-east.
“We are delighted to sponsor Taste of Grampian in 2013. The event is a fantastic opportunity for local businesses to showcase their products and engage with members of the public, fellow businesses and some of the UK’s top celebrity chefs.”