Another home loss in the Highland League has all but ended Fraserburgh’s ambitions of maintaining their early season form and a title challenge against the likes of Forres Mechanics.
In a week that has seen hearts broken over the country in the beautiful game, from Rangers announcing that they would enter administration, to Carlos Tevez return for both the blue and red side of Manchester, it has been most quietly felt in the North East of Scotland.
Kris Hunter has been pushing his players since day one in the Broch job, at times getting the best out of a relatively young side, but their performances have been far too inconsistent for the former striker - this season - to build upon past successes.
Fraserburgh supporters are, if anything, patient with their management, but only the most foolhardy would bet against the Broch improving for next season, and every season under Hunter.
Let us not forget, the Broch last won the Highland League in 2001, and whilst that may be a distant memory to some, that win ended more than a 60 year drought for the town.
Hunter has taken over from a similarly lengthy run at the top from former boss Charlie Duncan - the last man to secure a trophy for the Fraserburgh Football Club trophy cabinet.
As anyone can appreciate, that cannot be easy, but Hunter has excelled in transforming a team that was, perhaps, lacking a cutting edge in seasons past, to a side that looks likely to score every time they pull on a black and white shirt.
This much is reflected in the Highland League table, where the Broch have scored 47 goals in the league so far.
The only flaw in this new, attacking philosophy is that the team - as a collective - have failed in finding the perfect balance.
That will surely come with time, however.
As will the development that Hunter is nurturing with the club.
Long-term fans will no doubt take heart that, in the Aberdeenshire Shield last week, Hunter’s team of young players played with both confidence and style.
They even got the win, a win that will see them through into the next round of a competition that Hunter has won before, albeit with the weekend’s competition in Turriff United.
We can forgive him that, though.
Perhaps, with the week that saw Valentine’s Day come and go, we should stop feeling sorry for ourselves, get behind the team, and look forward to what the Broch can accomplish in the rest of the long Highland League season.