A free smartphone app to help promote businesses in Fraserburgh will be launched at this weekend’s festive Super Saturday event.
The ‘mi Fraserburgh’ app has been created by Aberdeenshire Council in partnership with technology firm miconex as part of the Fraserburgh Regeneration Action Plan.
It will be unveiled on Saturday, December 13 at this year’s final Super Saturday which will take place in Fraserburgh’s Saltoun Square between 10am and 3.30pm.
‘mi fraserburgh’ will provide residents and visitors to the area with the latest events details and deals on offer in Fraserburgh.
Business owners who want to promote their services and products can register with the app and upload promotional information.
They will also be able to gain advice and support from a new digital ambassador who will help them keep their offers fresh and up-to-date as well as build event content and information.
Users interested in accessing the information and promotions need only download the free app, which is available on Apple and Android operating systems, register their details and login.
A similar scheme was launched in Peterhead in October 2013 and combined app and social media use has led to thousands of people discovering more about opportunities available on their doorsteps.
Chairman of Aberdeenshire Council’s Infrastructure Services Committee, Cllr Peter Argyle, said: “The new ‘mi fraserburgh’ app is an excellent tool that will help local businesses promote themselves to a wider audience.
“The continued partnership with miconex will support connections with consumers, help make residents more aware of the great offers available in Fraserburgh and attract more people to the town.
Operations Director of miconex, Richard Gray, said: “Instead of a directory, which simply lists businesses in a category that may or may not be close by, ‘mi fraserburgh’ provides local information relevant to where you are and what you want.
“Both miconex and Aberdeenshire Council share the same goal of promoting Fraserburgh and by providing this service for free, local businesses will be able to offer deals attractive to consumers and engage more with them.”
Jozefine Duthie of Fraserburgh Forward Business Association said: “No growing business can afford to ignore the marketing opportunities on offer through online technology.
“mi fraserburgh is also about making the best connections between local shoppers and businesses and we are all for that.
“It will be up to us to ensure we keep feeding the system with new and interesting offers for the consumer to encourage them to keep coming back.”
Representatives from Aberdeenshire Council and miconex will be on hand at Super Saturday to help promote the app to users and help them access it.
A whole host of other local promotions and offers will also be available at the stalls to help visitors get into the Christmas spirit.
After a traditional Scottish opening by lone piper Danny Hutcheson, Father Christmas will arrive at Fraserburgh harbour at 10.30am with the help of Fraserburgh RNLI.
His Christmas parade will then wind its way through the streets to his magical grotto at Cheers Café Bar and Restaurant on Broad Street.
At Aberdeenshire Council’s Waste Management stall you can even learn how to use up food leftovers using some tantalising recipes.