A marketing campaign to inspire people to visit Aberdeenshire this spring and summer has been being launched by VisitScotland, in partnership with Aberdeenshire Council and local Destination Management Organisations.
F eaturing dramatic history, a world-class coastline and glorious golf, the tourism organisation’s campaign is now live and also includes a direct mail campaign targeting 37,000 contacts in the UK interested in visiting Aberdeenshire.
The brochure features stunning images from around the region, including Dunnottar Castle at Stonehaven; freshly plated seafood from The Ship Inn, Stonehaven; and the Burn O’Vat at Muir of Dinnet National Nature Reserve in Royal Deeside.
The campaign, which runs until the end of March and forms part of VisitScotland’s Brilliant Moments campaign, will encourage visits during the spring and summer of 2015 and will include a mix of communication channels, including national print and online advertising. It will also involve digital activity, including Facebook posts, e-mails and online banners.
Aberdeenshire has long been a popular destination for visitors and the region boasts a multitude of attractions, including the Museum of Scottish Lighthouses in Fraserburgh, Trump International Golf Links at Balmedie, RSPB Scotland reserve at Troup Head, near Pennan; and Scotland’s ‘dolphin coast’ in Banffshire, where dolphins, whales and seals are regularly spotted.
Following Aberdeenshire’s Coastal or Castle Trails are also a ’must’ for visitors to the area, as is golfing and experiencing the wide variety of fresh food on offer across the region – from a traditional fish supper in Stonehaven to delicious homemade ice-cream in Portsoy.
“In Scotland’s Year of Food and Drink 2015, Aberdeenshire is the perfect place to sample fresh, local fayre at a variety of locations.
Philip Smith, VisitScotland Regional Director, said:
“Aberdeenshire is always a popular choice among visitors but it is important to keep momentum going following the major events of 2014. Tourism is at the heart of the region’s economy, creating jobs and sustaining communities.
“With our outstanding natural larder taking centre stage during the Year of Food and Drink 2015, this campaign offers visitors, from both Scotland and further afield, just a taste of the many breaks full of brilliant moments Aberdeenshire can offer.
“We have worked in partnership with Aberdeenshire Council, local Destination Marketing Organisations (DMOs) and businesses to deliver this regional marketing campaign.
“Our dedicated direct mail and print advertising is reaching the strongest target markets for encouraging more trips to Aberdeenshire through the spring and summer seasons.”
2015 is the Year of Food and Drink, a celebration of Scotland’s natural larder.